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Description

This book, which includes digital developments and current marketing studies, consists of 7 chapters.

ISBN

978-2-38236-160-3

Publication Date

5-2021

Publisher

Livre de Lyon

City

Lyon

Keywords

Neuromarketing Practices, Ethnocentrism Trends, Digital Marketing Cross-Border, E-commerce, Self-Service Parcel Delivery, Brands, Safflower, Oil Market

Rights

© 2021 by Livre de Lyon

Disciplines

Business | Economics

Comments

This book consists of the following 7 chapters

Chapter 1: Neuromarketing Practices and Their Role in Affecting Consumer Behavior

Chapter 2: A Research on The Ethnocentrism Trends of Consumers and Compulsive Buying Behavior in The Context of Demographic Characteristics

Chapter 3: The Place of Digital Marketing in The Hospitality Sector: A Review for Cappadocia

Chapter 4: Cross-Border E-commerce (E-export) Methods and Problems Encountered

Chapter 5: Exploring Perceived Risks Towards Self-Service Parcel Delivery Usage

Chapter 6: An Overview of Fear of Missing Out Strategies Implemented by Brands

Chapter 7: A Research on Safflower (Carthamus Tinctorius L.) in the Vegetable Oil Market and the Future of Safflower in Turkey

Current Marketing Studies and Digital Developments

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